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About Cest Beau Page

about us

about us  

c'est beau

c’est beau1872 is a women’s lifestyle brand that carries athleisure apparel, jewelry, home, and beauty.  the brand is inspired by athletic women and is a celebration of their lifestyle on and off the field. our apparel is a carefully curated collection of comfortable, balanced, athleisure streetwear. the apparel pieces are functional pieces, made to keep things simple, made to live in. our beauty line consists of makeup + skincare that support movement. the products are waterproof, spf-infused, light weight, long and long wearing; they are meant to enhance natural beauty, not cover it up. our exclusive collection of bedding and home accessories helps create a special space that feels like home. our jewelry line is a unique artisan collection, inspired by found objects and textures. 


c’est beau is french, it means beautiful is, and is pronounced say bow. beautiful is...strength, movement, creativity, and simplicity. these are the brand pillars and inspire all that c'est beau1872 does. the brand is women run and women focused. the models are not professionals, they are current c'est beau1872 team members who are athletes. 
our founding company is hac femme, a women’s professional french soccer team. hac was the first soccer club in france, established in 1872. the club's first match was english locals living in le havre vs english players traveling through the region. when the le harve team was picking jersey colors in 1891, the players that studied at cambridge wanted to wear their collegiate sky blue, while the players that studied at oxford wanted to wear their collegiate navy blue. the players came to a compromise and the jersey was made to incorporate both sky blue + navy blue.  in 1917 the first women’s soccer match was held in france.  in 2014, hac femme club founded a women's team- hac femminines. hac femminines was division 1 in 2018 and since 2020 has been division 2. the team plays at the beautiful oceane stadium in le havre, france and is lead by captain deja davis.  deja is a player from nj, usa who began her soccer career at la salle university. the team is comprised of women from all over the world.  learn more about the hac femme team at and @hacfeminines on insta.

studio 1872

is our own exclusive line of athleisure apparel that will be coming soon in August 2023